Big in Japan!
This time the successful outdoor media usage comes from Swedish TV Show "Stor i Japan" (Big in Japan) broadcasted on TV6 in Sweden. They built a billboard with Japanese "fan girls" screaming and taking photos whenever you stand in front of the billboard. An advertisement you can't ignore. Most of the time we don't even notice outdoor ads unless they are "huge" or interactive. I believe that the future lies in interactive (and digital, probably) advertisement where the consumer is a part of the game . " Augmented reality " or " holographic screens " are just initial examples of these. By the way, the work below belongs to Le Bureau, Stockholm, Sweden.