One of the best ambiances in Japan are the Firework festivals (hanabi) held in summer. Every year, people wear yukata s (kimono-like, light, traditional costumes), gather with friends and watch amazing fireworks while drinking. Biggest firework festival, Sumida River Firework Festival in Tokyo with 20.000 fireworks attracts thousands of tourists and millions of people to the riverside to watch this great event. And as you might expect, there is a huge economy behind this event. The total expenditure is about 200 million JPY ( 2.6 million dollars) for 2 hours of firework show. This cost is sponsored by local ward offices, TV station and private corporations. Many Japanese firms are willing to sponsor this huge festival to be attached with this highly emotional, attractive and charming experience. There are also many local hanabi festivals sponsored by local firms. For every firework a company's name is announced during the show so that they can increase their awaren
