Inspiring Twitter Campaign from Nike Japan

Nike had launched a global "Write the future" campaign before World Cup 2010 and published a fantastic movie starring Rooney. And they won Grand Prix award in Cannes Lions 2011.


As a part of "Write the future" campaign, Nike Japan started a campaign and asked people to tweet their support messages for Japanese National Team for FIFA World Cup 2010. Best messages were carved on a life-size statue of Tulio Tanaka, one of the most popular players of Japan, and it was placed in front of Nike store at Harajuku, Tokyo. There were cameras capturing when a winning message was carved on the statue.




Tulio says:


"I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
One game.
One play.
And everything will change.
Marcus Tulio Tanaka
Write the future."





And here is the award-winning Nike commercial if you 
haven't seen yet.

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