Japanese Marketing Technique playing with your nerves: Fits & Puddi

I don't know the reason but many Japanese companies have an irritating and annoying advertisement style.They use weird melodies and sounds to become catchy.
The thing is, it is catchy...



Fits, one of the best selling gum companies, started a campaign with this ad. You download the music, record your own fits dance and upload it to Lotte channel on YouTube. Your video is broadcasted and you get the chance to join the lottery. If you have nerves strong enough, you can visit the channel and watch all fits dances: http://www.youtube.com/user/LOTTE
By the way, they decided to put an user manual for gum, such a nice thinking:

pick_pull_chew



Another example is giant pudding Puddi, I hereby present you the puddings eating their own heads:



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