Your Favorite Anime Character Shaves with Schick. What About You?

Anime, Japanese art of animation, is spreading all around the world and becoming very popular recently.
As you might expect, anime and manga are very popular in Japan, as well. It is very common to see  a Japanese businessmen wearing a suit and reading manga in the train. And there is a huge literature of Manga and Anime, for every taste.



Schick Japan have used characters of "One Piece", a very popular Japanese anime, for their new shaver campaign. You can have different "One Piece" promotion materials as well as a "One Piece" Shaver Stand:







Many Japanese promotional campaigns love to stress that the campaign is "limited" (gentei seihin), which is very effective in Japan. Japanese consumers love to rush to products. For instance, you can see girls lined up in front of a Louis Vitton shop for a special product.




There are QR code stickers on products and if you read them with a smartphone tag reader (everyone in Japan has one as default) , enter your data, you can join the game and make a choice of gifts with your earned points.




An easier -and probably much less expensive- way of using celebrities and a smart way of using local cultural trends.


A very targeted approach to anime fans, as well :)

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