maaketingu.

Here is the three episodes of "Ask the milk" campaign started by Japan Dairy Council in 2008. They are still active and trying to make Japanese youth drink milk. First one says "milk makes you powerful", second one says "milk makes you beautiful" and third one says "milk increases concentration" (which is my favorite). Let's see if it is true:

The new 250 km Kyushu line of shinkansen (bullet train) is celebrated by 30.000 residents! People prepared great stuff only to be live for one second!! This work won 2 silver medals in Cannes 2011. (best use of media & product and service)

Castrol Oil and 2010 South Africa World Cup Sponsorship.  How can you relate these two, make a campaign, create PR with a story and draw public attention where people are not interested in football ? No need to say, they had limited budget. Here is the Japanese answer ICHI-GO from Ogilvy Japan:

social responsibility.  creativity.  a simple idea and a great art-work.  NTT Docomo's xylophone: "Forests need periodic thinning to grow healthy woods and remain productive. Docomo used the waste wood for its cellphones shown at the end of the CM. The wood used for the xylophone was also from waste wood, re-used for something else later. 　 It shows the beauty of nature and a group of people collaboratively producing art from nature by relying on their imagination and careful hard work, a message for all of us. This was an un-aired phantom CM that    won three prizes at the Cannes."

Award-winning outdoor advertisement by Toshiba. Apartment block windows resemble days of the month: Toshiba LED with 10 years of life ! (by Dentsu Tokyo)