Masterpiece from NTT Docomo

social responsibility. 

creativity. 
a simple idea and a great art-work. 

NTT Docomo's xylophone:

"Forests need periodic thinning to grow healthy woods and remain productive. Docomo used the waste wood for its cellphones shown at the end of the CM. The wood used for the xylophone was also from waste wood, re-used for something else later.　It shows the beauty of nature and a group of people collaboratively producing art from nature by relying on their imagination and careful hard work, a message for all of us. This was an un-aired phantom CM that won three prizes at the Cannes."

Comments

  1. UnknownAugust 8, 2011 at 9:42 PM

    what an audio-visual treat!! was one of the most 3 something minutes I spent in so long!!

    ReplyDelete

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