Get 25% discount if you live on 1st floor !!



Are you a department manager? Do you wear glasses? Are you a middle school second class student? Do you live on first floor? Are you single? Do you have a good heart? Is your last name Maeda?


If you answer "yes"to one of these questions, then go to Dominos Coupon Festival  Page (http://couponfes.dominos.jp/) , tweet your type (or enter status on Facebook) and get 25% discount special for you!!!


Currently, most popular discount types are "Wearing glasses" and "Living on first floor" !


A very entertaining and simple campaign mechanism from Dominos Pizza Japan. It is very well integrated to social media which you can follow instantly.


What I really liked about the campaign:


1. Customized offer attracts attention: If you live on 1st floor or if you are single, it just attracts you.

2. Create Buzz: Many news sites and people talk about the campaign although it is just a discount campaign after all.


3. Social Media - Offline Integration: Consumers announce their Dominos discount type on social media and create WOMM in a easy-sharing way. It's connected to sales in restaurants as well.


In Japan, pizza is quite expensive and home delivery is charged extra. Therefore, pizza chains are not very popular. Dominos Pizza is aiming to attract Japanese people to its restaurants with this funny campaign. 


Instead of just announcing that Dominos Pizzas have 25% discount, they chose a creative and funny way to announce their campaign. A good example of how you can convert boring and ordinary campaigns into interesting ones and integrate online - offline!



All characters say stuff like "Glad to wear glasses" or "Glad not to be 3rd class student" in a very funny way.

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