2020 Summer Olympics Host City: Tokyo

Tokyo will host 2020 International Summer Olympics. In addition to their solid presentation, they prepared a short but impressive bid video for the challenge. Instead of showing the touristic side of the city, Japanese committee decided to stress the olympic spirit of Tokyo and their sportsmen. When you take into account that Olympics is a sports organization first of all, it is way more clever to show the fair-play, olympic-friendly side of a city.

Congratulations, Tokyo! 


Comments

Post a Comment

Popular posts from this blog

Even IKEA can fail

Image
In 1974, Swedish giant IKEA decided to enter Japanese market with a local partner. It failed to win Japanese consumers' heart and withdrew in 1986. But their second attempt in 2006 is a success story.  Let's see why. Story of Failure One of the most characteristic features of IKEA is "Assemble Yourself" philosophy which reduces costs and results in low prices. Even their marketing statement is: “Your partner in better living. We do our part, you do yours. Toget her we save  money.”  Another characteristic feature of IKEA is its standardized product range which changes only 10% in different countries, in other words 90% of its product range is almost the same all over the world. When they entered to Japanese market in 1974, they have only been in 4 other European countries yet. This was their first attempt outside Europe and although they lacked experience, they were quite sure that IKEA's unique philosophy would work well everywhere. They didn'
Read more

Ask the milk!

Image
Here is the three episodes of "Ask the milk" campaign started by Japan Dairy Council in 2008. They are still active and trying to make Japanese youth drink milk. First one says "milk makes you powerful", second one says "milk makes you beautiful" and third one says "milk increases concentration" (which is my favorite). Let's see if it is true:
Read more

Your Favorite Anime Character Shaves with Schick. What About You?

Image
Anime , Japanese art of animation, is spreading all around the world and becoming very popular recently. As you might expect, anime and manga are very popular in Japan, as well. It is very common to see  a Japanese businessmen wearing a suit and reading manga in the train. And there is a huge literature of Manga and Anime, for every taste. Schick Japan have used characters of "One Piece", a very popular Japanese anime, for their new shaver campaign. You can have different "One Piece" promotion materials as well as a "One Piece" Shaver Stand: Many Japanese promotional campaigns love to stress that the campaign is "limited" (gentei seihin), which is very effective in Japan. Japanese consumers love to rush to products. For instance, you can see girls lined up in front of a Louis Vitton shop for a special product. There are QR code stickers on products and if you read them with a smartphone tag reader (everyone in Japan has one as
Read more