How to increase awareness for global issues: Donation bottles

Mainichi Newspaper in Japan wanted to do more than just reporting world issues. They wanted to take action to solve them.


The newspaper came with the brilliant idea of "donation bottles". Water bottle packages are designed as Mainichi newspaper articles that report world issues. Each bottle has a newspaper article on a different global issue.

The income from these bottles are used to support people affected by the issue.




They worked with the agency Dentsu Japan for this campaign.

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